top of page
CREATIVE DIRECTION / PHOTOGRAPHY
RALPH LAUREN X THE RAKE POLO BEAR SNOW BEACH
THE RAKE
RALPH LAUREN X THE RAKE
What if two legends of Ralph Lauren could be merged to create a unique and collectable new icon? Introducing our latest collaboration with the poet laureate of American style: the Ralph Lauren x The Rake Snow Beach Bear watch.
~ Wei Koh
[ LIMITED EDITION COLLABORATION ]
CINAMATIC LANGUAGE
In an ode to the 30th anniversary of the original 1994 Snow Beach collection, all styling props sourced were dated from the year 1994 and in the iconic Snow Beach red and yellow colour-way. This includes a 1994 Porsche Carrera 4, 1994 Beaver aircraft and archival garments from Ralph Lauren's original Snow Beach collection.
[ CREATIVE DIRECTION ]
GLOBAL DIGITAL FIRST CAMPAIGN
Creative direction and content creation for a global digital first campaign including, social, print, web, email and press
[ COMMERCIAL ]
LIMITED EDITION
LIMITED TO ONLY 300 EDITIONS,
THE CAPSULE WAS RELEASED EXCLUSIVELY IN SELECT RALPH LAUREN FLAGSHIP STORES AND THERAKE.COM
[ RALPH LAUREN X THE RAKE ]
IN PRINT
THE 12 PAGE STORY WAS PUBLISHED IN THE INTERNATIONAL EDITION OF THE RAKE
THE RAKE, ISSUE 91
CREDITS
Author Wei Koh
Fashion Direction Grace Gilfeather
Video Hash Rafai
Hair & Makeup Grace Hatcher
Talent Corey Baptiste
Talent Yasmin Morais
Photographed on location at Aircraft Restoration Company, Duxford
bottom of page